The Unreal Campaign
Discover the real risks of fake products.

#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
Counterfeiting affects you, the environment, and society as a whole. Here’s why you should care:
1. Your Health and Safety Are at Stake
Counterfeit products aren’t just fake; they’re often dangerous. From electronics that could catch fire to skincare products with harmful chemicals, fake goods skip safety standards, putting your health at risk.
2. Counterfeiters Care for Profit, Not You
Counterfeiters of medicine, health products and electronics do not follow strict safety regulations or care about the consequences for the buyer. Even fake handbags, jewelry and clothes have been found to contain toxic chemicals in the glues, dyes and metals. Once poor quality fake products break, they impact the environment and sustainability by creating unnecessary waste.
3. It Feeds Crime and Exploitation
Counterfeiting is used by organized crime groups to make quick profits. By buying fakes, you might be unintentionally funding some seriously bad activities, including child labor or human trafficking. Counterfeits sold online are often linked to scams as well and sellers will steal personal information and payment data for use in other fraudulent activity.
Make the Right Choice
So, next time you’re tempted by a counterfeit, remember the real cost. Be smart, be safe, and support the legit stuff. Your choices have power and make a difference—use them to choose authenticity and say “no” to what’s unreal.

Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.
Why settle for fake? Invest smart, invest in the original. One phone, years of use. That’s girl math 💅📱.
Smart choices pay off in the long run.
#GirlMath #SmartChoice #Unreal #DupeMath
The drama is real.
You call it a dupe.
IP lawyers call it litigation. 💅📄
If it looks like a fake and sells like a fake… it’s not a vibe. It’s a legal liability.
#DupeDrama #TrademarkQueen #UnrealCampaign #INTA #CatMemeEnergy #LegalSlay #IPNotDupes #GenZBusiness... #ProtectYourVibe #CeaseAndDesistEnergy #SideHustleWithIP #ThatIsACounterfeit #NoCapJustCopyright
Bought a fake? Good luck reaching customer service.
🦸 Super fake = super hard to return, replace, or refund.
Stick with the real heroes—authentic products, trusted sellers.
#SuperFake #UnrealCampaign
Don’t team up with the Flimsy Four.
🦸♂️ Fake merch breaks, risks safety, and offers nothing in return.
Support your fandom the smart way — buy authentic.
#FakeMerch #SupportAuthentic #SpotTheFake #UnrealCampaign
💥 1.5 tonnes of fake sportswear seized before the Copa del Rey final.
🚫 Counterfeits = health risks + no guarantees.
✅ Buy from official stores. Stay safe. Stay real.
#FakeAlert #OLAF #CopaDelRey #UnrealCampaign
Counterfeit surf gear might look real—but it can snap, sink, or hurt you.
☀️ This summer, don’t let a fake ruin the ride.
✅ Buy from trusted shops.
#SummerGear #SurfSafe #SpotTheFake #UnrealCampaign
Counterfeiting? That’s an automatic L.
INTA’s watching. Stay legal. Stay slaying.
#SquidGame #TrademarkQueen #INTA #UnrealCampaign #GenZMarketing #NoCap
While you can’t trademark your relationship (yet),
you can trademark your brand, your hustle, your logo, your vibe.
And unlike that boy she’s fighting over…
your IP won’t leave you for someone else in the villa.
Follow @UnrealCampaign for more love drama-free ...lessons on how to protect your real assets. ❤️🔥
#LoveIslandUSA #HudaDeservesARemark #TrademarkYourMan #UnrealCampaign #ToxicButTrademarked #INTA #GenZBusiness #CEOOfRedFlags #ProtectYourVibe #IPQueen #LegalLoveAffair #EmotionalInfringement #SideEyeCertified #NoCapJustCopyright
Counterfeit versions of weight loss drugs are being sold in the U.S., and they’re dangerous.
✔️ Check the source
✔️ Inspect your packaging
✔️ Protect your health
#StopFakeDrugs #UnrealCampaign