The Unreal Campaign

Discover the real risks of fake products.

UNREAL logo

#KeepItReal

Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.

The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.

Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.

Contact Us to Learn More!
unreal-orange-clothes

Get Involved

You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.

We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.

Learn More
unreal-orange-hat

Resources

Get materials and resources you need to spread the word, and learn more about the campaign’s impact.

Learn More

Counterfeiting affects you, the environment, and society as a whole. Here’s why you should care:

1. Your Health and Safety Are at Stake

Counterfeit products aren’t just fake; they’re often dangerous. From electronics that could catch fire to skincare products with harmful chemicals, fake goods skip safety standards, putting your health at risk.

2. Counterfeiters Care for Profit, Not You

Counterfeiters of medicine, health products and electronics do not follow strict safety regulations or care about the consequences for the buyer. Even fake handbags, jewelry and clothes have been found to contain toxic chemicals in the glues, dyes and metals. Once poor quality fake products break, they impact the environment and sustainability by creating unnecessary waste.

3. It Feeds Crime and Exploitation

Counterfeiting is used by organized crime groups to make quick profits. By buying fakes, you might be unintentionally funding some seriously bad activities, including child labor or human trafficking. Counterfeits sold online are often linked to scams as well and sellers will steal personal information and payment data for use in other fraudulent activity.

Make the Right Choice

So, next time you’re tempted by a counterfeit, remember the real cost. Be smart, be safe, and support the legit stuff. Your choices have power and make a difference—use them to choose authenticity and say “no” to what’s unreal.