The Unreal Campaign

Discover the real risks of fake products.

Unreal-counterfeit-market-consumer-influencer

#KeepItReal

Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.

The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.

Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.

Contact Us to Learn More!

Counterfeiting affects you, the environment, and society as a whole. Here’s why you should care:

1. Your Health and Safety Are at Stake

Counterfeit products aren’t just fake; they’re often dangerous. From electronics that could catch fire to skincare products with harmful chemicals, fake goods skip safety standards, putting your health at risk.

2. Counterfeiters Care for Profit, Not You

Counterfeiters of medicine, health products and electronics do not follow strict safety regulations or care about the consequences for the buyer. Even fake handbags, jewelry and clothes have been found to contain toxic chemicals in the glues, dyes and metals. Once poor quality fake products break, they impact the environment and sustainability by creating unnecessary waste.

3. It Feeds Crime and Exploitation

Counterfeiting is used by organized crime groups to make quick profits. By buying fakes, you might be unintentionally funding some seriously bad activities, including child labor or human trafficking. Counterfeits sold online are often linked to scams as well and sellers will steal personal information and payment data for use in other fraudulent activity.

Make the Right Choice

So, next time you’re tempted by a counterfeit, remember the real cost. Be smart, be safe, and support the legit stuff. Your choices have power and make a difference—use them to choose authenticity and say “no” to what’s unreal.

Get Involved

You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.

We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.

Learn More

Follow

Unreal Campaign

15 hours ago

Even the most seasoned veterans are stepping up to protect authenticity.

We all know trends come back, new generations should follow this one too!

#GrandadKnows #UnrealNotFake #RealDealsOnly

20

Follow

Unreal Campaign

3 days ago

Trust in true friends, not fake sellers.
#StrangerThingsFinale #UnrealNotFake #RealFandomOnly

Source: US Federal Trade Commission

30

Follow

Unreal Campaign

5 days ago

Fake plushies?
Not cute. Not slay. Definitely not legal.
💅 Protect the plush. Support the real.

#FakesDontSlay #LabubuLore #UnrealCampaign #BootlegEnergy #SideEyeCertified #CEOofAuthenticity #StayReal #NoCapJustCopyright

110

Follow

Unreal Campaign

1 weeks ago

Follow this quick guide if you encounter counterfeit. The cost of inaction is always greater! Together, we can make the marketplace safer!

#Awareness #StopCounterfeits #ConsumersProtection #UnrealCampaign #FightFakes

60

Follow

Unreal Campaign

1 weeks ago

Don’t get spooked by normal prices and choose trusted retailers.

#UnrealCampaign #TrickorTreat #Spooky #Boo

50

Follow

Unreal Campaign

1 weeks ago

Halloween make-up should be scary, not trashy.

Protect your skin. Protect what’s real.

#UnrealCampaign #TrickorTreat #Spooky #Boo #Horror

50

Follow

Unreal Campaign

2 weeks ago

It looks lowkey …
- REAL
- FAKE

#UnrealCampaign #WearReal #NoToCounterfeits #guess

61

Follow

Unreal Campaign

2 weeks ago

Suddenly I realised…how unglamorous counterfeit bags look in a trunk!

#NotSoGlam #UnrealCampaign #IntellectualProperty #Authenticity

30

Follow

Unreal Campaign

3 weeks ago

There are even fake claims and fake news these days.
Don’t forget to do your research on Original Equipment Manufacturers
Follow @‌UnrealCampaign to learn more about IP topics!

#Real #GenZ #NoScam #OEM #Luxury

160