The Unreal Campaign

Discover the real risks of fake products.

Unreal-counterfeit-market-consumer-influencer

#KeepItReal

Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.

The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.

Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.

Contact Us to Learn More!

Counterfeiting affects you, the environment, and society as a whole. Here’s why you should care:

1. Your Health and Safety Are at Stake

Counterfeit products aren’t just fake; they’re often dangerous. From electronics that could catch fire to skincare products with harmful chemicals, fake goods skip safety standards, putting your health at risk.

2. Counterfeiters Care for Profit, Not You

Counterfeiters of medicine, health products and electronics do not follow strict safety regulations or care about the consequences for the buyer. Even fake handbags, jewelry and clothes have been found to contain toxic chemicals in the glues, dyes and metals. Once poor quality fake products break, they impact the environment and sustainability by creating unnecessary waste.

3. It Feeds Crime and Exploitation

Counterfeiting is used by organized crime groups to make quick profits. By buying fakes, you might be unintentionally funding some seriously bad activities, including child labor or human trafficking. Counterfeits sold online are often linked to scams as well and sellers will steal personal information and payment data for use in other fraudulent activity.

Make the Right Choice

So, next time you’re tempted by a counterfeit, remember the real cost. Be smart, be safe, and support the legit stuff. Your choices have power and make a difference—use them to choose authenticity and say “no” to what’s unreal.

Get Involved

You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.

We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.

Learn More

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Unreal Campaign

2 days ago

Suddenly I realised…how unglamorous counterfeit bags look in a trunk!

#NotSoGlam #UnrealCampaign #IntellectualProperty #Authenticity

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Unreal Campaign

4 days ago

There are even fake claims and fake news these days.
Don’t forget to do your research on Original Equipment Manufacturers
Follow @‌UnrealCampaign to learn more about IP topics!

#Real #GenZ #NoScam #OEM #Luxury

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Unreal Campaign

1 weeks ago

Don’t let counterfeits trick you. 🎃 Keep it real this Halloween.

#UnrealCampaign #TrickorTreat #Spooky #Boo #Halloween

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Unreal Campaign

2 weeks ago

Say Boo! 👻… not BooHoo this Halloween…
Don’t let Counterfeit Halloween Decorations put you and your loved ones at risk this spooky season. 🎃

#Unreal #Web #Ghostbusters #Spooky #Halloween

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Unreal Campaign

3 weeks ago

The grass isn’t always greener on the other side,
If it’s to good to be true, it’s probably not
It smells like glue, the logo’s crooked, and the vibe is… off. 🚩

Fakes don’t flex.
They flop.

#FakeFlex #SideEyeCertified #UnrealCampaign #DupeDrama ...#GenZStyle #ItAintGiving #OffBrandEnergy #NoCapJustCringe #BootlegBehavior

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Unreal Campaign

3 weeks ago

Cheap materials that spoil the show? No one wants THAT MUCH drama.
Always perform away from counterfeits!
#TrueDramaClub #StageReady

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Unreal Campaign

3 weeks ago

We did it! The Unreal Campaign has officially reached 100,000 students worldwide!

From classrooms in Chile, India and New Zealand to Universities in Nigeria, Singapore, and the UK, our volunteers have sparked real conversations about the dangers of counterfeit goods and the power of ...trademarks. This milestone is more than a number—it’s 100,000 young minds empowered to make smarter, safer choices.

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Unreal Campaign

3 weeks ago

The third season of The Summer I Turned Pretty is out, and it’s all about real moments, real emotions, and real fandom.
Counterfeit merch that doesn’t live up to the hype!
Original products are as good as the first, original love ❤️❤️❤️

#TheSummerITurnedPretty ...#Season3 #UnrealNotFake #ProtectIP

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Unreal Campaign

4 weeks ago

Cheap equipment? That’s a lab accident waiting to happen.

Stay safe, and experiment freely with trusted safety and science gear!

#TrueScienceStudent #LabReady #RealExperiment

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