The Unreal Campaign

Discover the real risks of fake products.

Unreal-counterfeit-market-consumer-influencer

#KeepItReal

Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.

The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.

Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.

Contact Us to Learn More!
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Get Involved

You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.

We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.

Learn More

Counterfeit chocolates may look tempting, but they can't beat the rich, authentic taste of real Dubai chocolate. Fake products cut corners, leaving you with a dull and unhygienic experience.

Don’t settle for less. Sweetness is tastier when it’s real. 🍫✨

...#UnrealNotFake #DubaiChocolate #RealTasteOnly

🎤 Behind the scenes with Domizio and Alastair Gray talking all things authenticity, innovation, and the fight against fakes.

Watch the full clip now and join the movement with @‌genzagainstfakes_ 💥
#GenZAgainstFakes #AuthenticityMatters #UnrealCampaign

Don’t miss any notes for a lack of shopping research!

Look out for counterfeits and stay close to the OGs.

#KeepItReal #Original #Classicsrule #Unreal #Music

From luxury bags to life-saving meds — counterfeits are everywhere. Here are the 5 most faked items you need to watch out for.
👀 Stay smart. Stay safe.

#CounterfeitAwareness #SpotTheFake #UnrealCampaign

Even the most seasoned veterans are stepping up to protect authenticity.

We all know trends come back, new generations should follow this one too!

#GrandadKnows #UnrealNotFake #RealDealsOnly

Trust in true friends, not fake sellers.
#StrangerThingsFinale #UnrealNotFake #RealFandomOnly

Source: US Federal Trade Commission

Fake plushies?
Not cute. Not slay. Definitely not legal.
💅 Protect the plush. Support the real.

#FakesDontSlay #LabubuLore #UnrealCampaign #BootlegEnergy #SideEyeCertified #CEOofAuthenticity #StayReal #NoCapJustCopyright

Follow this quick guide if you encounter counterfeit. The cost of inaction is always greater! Together, we can make the marketplace safer!

#Awareness #StopCounterfeits #ConsumersProtection #UnrealCampaign #FightFakes

Don’t get spooked by normal prices and choose trusted retailers.

#UnrealCampaign #TrickorTreat #Spooky #Boo