The Unreal Campaign
Discover the real risks of fake products.

#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
Counterfeiting affects you, the environment, and society as a whole. Here’s why you should care:
1. Your Health and Safety Are at Stake
Counterfeit products aren’t just fake; they’re often dangerous. From electronics that could catch fire to skincare products with harmful chemicals, fake goods skip safety standards, putting your health at risk.
2. Counterfeiters Care for Profit, Not You
Counterfeiters of medicine, health products and electronics do not follow strict safety regulations or care about the consequences for the buyer. Even fake handbags, jewelry and clothes have been found to contain toxic chemicals in the glues, dyes and metals. Once poor quality fake products break, they impact the environment and sustainability by creating unnecessary waste.
3. It Feeds Crime and Exploitation
Counterfeiting is used by organized crime groups to make quick profits. By buying fakes, you might be unintentionally funding some seriously bad activities, including child labor or human trafficking. Counterfeits sold online are often linked to scams as well and sellers will steal personal information and payment data for use in other fraudulent activity.
Make the Right Choice
So, next time you’re tempted by a counterfeit, remember the real cost. Be smart, be safe, and support the legit stuff. Your choices have power and make a difference—use them to choose authenticity and say “no” to what’s unreal.

Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.
Counterfeiting? That’s an automatic L.
INTA’s watching. Stay legal. Stay slaying.
#SquidGame #TrademarkQueen #INTA #UnrealCampaign #GenZMarketing #NoCap
While you can’t trademark your relationship (yet),
you can trademark your brand, your hustle, your logo, your vibe.
And unlike that boy she’s fighting over…
your IP won’t leave you for someone else in the villa.
Follow @UnrealCampaign for more love drama-free ...lessons on how to protect your real assets. ❤️🔥
#LoveIslandUSA #HudaDeservesARemark #TrademarkYourMan #UnrealCampaign #ToxicButTrademarked #INTA #GenZBusiness #CEOOfRedFlags #ProtectYourVibe #IPQueen #LegalLoveAffair #EmotionalInfringement #SideEyeCertified #NoCapJustCopyright
Counterfeit versions of weight loss drugs are being sold in the U.S., and they’re dangerous.
✔️ Check the source
✔️ Inspect your packaging
✔️ Protect your health
#StopFakeDrugs #UnrealCampaign
Ever wondered how counterfeit skincare or cosmetics are made?
🧪 No safety checks.
🤷 No ingredient lists.
💥 Big risks.
Don’t gamble with your skin.
#FakeProducts #ThinkBeforeYouBuy #UnrealCampaign
🦖 Fakes belong in the Jurassic era
Keep knock-offs extinct
Keep it real. Keep it safe.
#JurassicWorld #CounterfeitToys #KeepFakesExtinct #UnrealCampaign
Not all products are what they seem.
🕵️ Always check the label.
🌐 Look up the seller.
👀 Read the reviews.
Even one clue can save you from getting scammed.
#UnrealCampaign #SpotTheFake #YouthAgainstFakes
🎪 Don’t fall for fake festival fashion.
Counterfeits can irritate skin, fall apart fast, and ruin your look.
Stay cool. Stay original. Stay real.
#UnrealCampaign #FestivalSeason #FakeFashionFails #SpotTheFake
Fake tennis gear? Don’t be a sinner.
🎾 Gear up with the real thing this Wimbledon.
✔️ Safer
✔️ Stronger
✔️ Worth it
#Wimbledon #TennisSeason #UnrealCampaign
More than 1 in 10 medical products in the Global South are fake 🌍💊
That’s not just a stat—it’s a serious health risk.
Counterfeit meds can cause harm, delay treatment, and cost lives ⚠️
#FakeMedicine #HealthMatters #BuyReal #UnrealCampaign