The Unreal Campaign
#KeepItReal
Fake goods have a wide range of negative economic, health, and safety effects. Beyond these potential risks, counterfeiting is also tied to child labor and organized crime.
The Unreal Campaign will help you shop more authentically and make informed choices. Take a look around to find advice on how to spot and avoid counterfeits.
Wherever you are in the world, you can help share the Unreal Campaign message. Contact us to learn more about how to get involved.
#Get Involved
You can get involved in the Unreal Campaign through hosting an event or getting involved on social media.
We’re happy to to help you arrange a virtual or in-person presentation for your school, community, or youth group.
Llegó el momento🏆
Después de semanas de trabajo, mentoría y mucho ingenio, ya tenemos a los cuatro equipos que representarán a sus países en la final regional del Desafío América Latina Original.
El 17 de junio, jóvenes de Argentina, Brasil, Chile y México presentarán sus ...soluciones ante un jurado regional con representantes de Mercado Libre, INTA y Junior Achievement, para demostrar que entender el problema es el primer paso para cambiarlo. Desliza para conocer a los finalistas y sus iniciativas 👉
🔗 Conoce más en www.desafiooriginal.lat
El Desafío América Latina Original de @MercadoLibre y @International Trademark Association (INTA), e implementada por Junior Achieevement, en el marco de la @UnrealCampaign. El proyecto busca concientizar a las nuevas generaciones sobre la importancia de la Propiedad Intelectual, los impactos de las falsificaciones y el valor de la innovación y la creatividad en el entorno digital.
#AmericaLatinaOriginal #FinalRegional #JuniorAchievement #MercadoLibre #UnrealCampaign
The moment has arrived 🏆 After weeks of hard work, mentorship, and plenty of ingenuity, we have our four teams ready to represent their countries in the regional final of the Desafío América Latina Original.
On June 17, young people from Argentina, Brazil, Chile, and Mexico will present their solutions to a regional jury with representatives from Mercado Libre, INTA, and Junior Achievement, to show that understanding the problem is the first step toward changing it.
Swipe to meet the finalists and their initiatives 👉 🔗 Learn more at www.desafiooriginal.lat
The Desafío América Latina Original is a challenge by @MercadoLibre and @International Trademark Association (INTA), implemented by Junior Achievement, within the framework of the @UnrealCampaign. The project seeks to raise awareness among the new generations about the importance of Intellectual Property, the impact of counterfeiting, and the value of innovation and creativity in the digital environment.
#AmericaLatinaOriginal #FinalRegional #JuniorAchie
Pure Euphoria-level chaos when you realise you spent €300 on fake sneakers… and now there’s no money left for the real emergencies. 👀
Bad decisions, dramatic timing, and poor quality rarely end well. Choose authenticity over imitation.
#UnrealCampaign #FakeGoods ...#CounterfeitAwareness #Dupes #ChooseAuthentic #EuphoriaMood
If you’ve been to a concert, you’ve probably seen fake merch stands outside the venue. But why not wait until you’re inside and buy the real merchandise directly from the artist?
Don’t fall for the fakes.
Fake goods are no small issue.
OECD and EUIPO estimated that counterfeit and pirated goods accounted for up to 2.3% of global trade in 2021, but it’s accelerating a lot faster than expected.
This is why awareness matters.
#UnrealNotFake #CounterfeitFact #OECD #EUIPO
This isn’t just a product.
It’s waste. Pollution. Overproduction. Impact.
Every shortcut. Every cheap version… comes at a cost.
Without counterfeits, the world wouldn’t look the same. 🔍
World Cup tickets: https://app.loomly.com/calendars/454802/posts/51810368
Caption: ⚠️ Avoid fake World Cup tickets! Official tickets are sold only on FIFA.com. Unofficial sellers on social or resale sites often sell the same ticket twice or voided tickets, you could be left outside the ...stadium. (FIFA advises buying only from official FIFA channels.) When ticket sales resume on April 1, use FIFA’s secure site or official resale app. Don’t risk your trip on a scam! #WorldCup2026 #TicketTips #StaySafe
Livestream shopping is designed to make you act fast, not think twice.
When sellers create urgency, it becomes harder to stop and verify what you’re actually buying.
Recently, we’ve seen more livestreams where counterfeit products are being sold without clear information about ...their origin, quality, or safety.
Before you click “buy,” take a second to pause, research, and make informed decisions.
Not every deal is worth the risk.
#UnrealCampaign
Some mistakes are expensive. Others are just embarrassing.
If Miranda Priestly caught you with a fake, we’re not sure what would be worse: the look… or the silence. 👀
Choose authenticity every time. #UnrealCampaign #FakeGoods #CounterfeitAwareness #TheDevilWearsPrada2
A screenshot is not the same as proof.
Before buying resale sneakers, check what the receipt shows, and what it doesn’t.
#UnrealNotFake #SneakerCheck #ResaleTips #AuthenticityMatters