About

Welcome to the Unreal Campaign

Led by the International Trademark Association, The Unreal Campaign is a global educational initiative aimed at raising awareness about the importance of trademarks and the risks associated with counterfeiting and piracy.

Our goal is to educate young consumers aged 14 to 23 about the importance of intellectual property, trademarks and brands, and the dangers of purchasing counterfeit products.

We connect to our international audiences through illustrative, relatable presentations, largely at schools and universities, youth-oriented events, or virtual platforms, and through social media engagement.

INTA has individual members across 181 countries worldwide, so wherever your school or institution is located, we are ready to create educational opportunities and bring an Unreal Campaign presentation to your school or university.

Please contact us to learn more.

Launched in 2012, the Unreal Campaign has directly reached more than 88,000 students in over than 55 jurisdictions.

Who can benefit from the Unreal Campaign?

What you can expect from an Unreal Campaign event?

An Unreal Campaign presentation gives students and young people the opportunity to learn about intellectual property and counterfeit products. The sessions provide knowledge on what to look out for when purchasing goods and the potential dangers associated with counterfeits as well as providing insights into the various careers available within the intellectual property field.

Typically, a presentation will last approximately one hour with time for questions and can be in-person or virtual.

The session will be led by an intellectual property professional who is a member of the International Trademark Association.

Get Involved

Support our campaign by hosting an on-campus or virtual event.

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Resources

Understand the fundamentals and find more information.

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Unreal Campaign sponsors help us spread the word about the value of trademarks and the dangers of counterfeit products. Thanks to our sponsors’ generosity, we’re able to amplify our social media efforts and showcase genuine and fake products at schools, universities and youth conferences to drive home messaging and introduce other initiatives to engage young consumers.

Donald Manasse Law Offices mercado libre