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Welcome to the Unreal Campaign Blog

The Unreal Campaign Blog, launched by the International Trademark Association (INTA), shares news, resources, and updates on anticounterfeiting, while educating over 90,000 students worldwide on the dangers of counterfeit goods and the importance of supporting legitimate businesses.

How to Avoid Counterfeit Products: A Guide to Smart Shopping

Published: February 19, 2025

When shopping online or in person, avoid counterfeit products by considering the "three Ps of Perfect Picks" - PLACE, PRICE, and PRODUCT - to ensure you buy from reputable sources, beware of unbelievable deals, and verify the authenticity before purchasing.

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Exploring Careers in Protecting Ideas and Intellectual Property

Published: February 20, 2025

Explore diverse and impactful careers in protecting intellectual property and fighting counterfeit goods, from IP lawyers to brand protection specialists, and learn how these roles safeguard jobs, the environment, and communities

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The Hidden Risks of Sponsored Advertising: Counterfeit Goods

Published: February 21, 2025

Stay vigilant while shopping online as counterfeiters use sophisticated sponsored ads to mimic genuine brands, making it crucial to verify sellers, prices, and websites to avoid falling victim to fake products.

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Must-Watch Videos: The Hidden Truth About Fake Fashion

Published: February 22, 2025

Discover the dark side of counterfeit fashion and its impact on society with two eye-opening videos that reveal how fake goods fund organized crime and offer tips on spotting counterfeit products.

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